3. What kind of media institution might distribute you media product and why?
IPC Media might distribute my media product because my product differs from the magazine they already produce. They currently produce three different music magazines, NME, Uncut and Guitar & Bass. I think IPC would be an appropriate institution to distribute my product as they do not have a magazine of the same genre that is issued monthly. NME is the same genre of magazine however it is issued weekly. Uncut, is published monthly but is based on movies as well as music, and total guitar is also published monthly but is not of the same genre. My product is to be published monthly and is based on live gigs and performances, there is not another music magazine produce by this company of the same genre.
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